Our Japantown store is open Tuesday - Sunday from noon to 5pm; closed Mondays.

At ChaTo, we strive to make your personal journey through Japanese tea uniquely enjoyable. We partner with small producers of premium Japanese loose leaf teas and matcha powders that our own family loves, and we hope you will, too.


Shincha (新茶 or "new tea") is a Japanese green tea that comes from first harvest sencha during spring.  Shincha is only available in limited quantities during the springtime which makes it very popular.  Normally sencha green tea is harvested 3 or 4 times per year, the majority is put into cold storage where it can be pulled throughout the year as needed. There's a portion of that first harvest which never goes into storage and which is put up for immediate sale - that's is known as shincha.



For a limited time, Hario has packaged together their 750 ml Wine Bottle size Filter In Bottle with their 2 Cup Tea Set (cups measure 170 ml).  The special package price for this Set is $37.50.

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The family behind Chikumeido Sabun has been crafting tea whisks (Chasen) for twenty-four generations. Tea whisks have  been produced in the Takayama region of Nara, Japan for 500 years .   Each whisk is crafted from bamboo that has been cured for three years, then split into finer and finer, nearly transparent lengths to fashion the prongs used to create the even, silky foam on the surface of a bowl of matcha.  Each piece is handmade and may feature small imperfections or a slight variations in color.

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The Family 


ChaTo is run by a family whose love for tea has been passed down through the generations. Their passion stems from fond childhood memories of drinking sencha with their grandmother. Recognizing the void for a brick and mortar Japanese tea shop in Japantown, they set out to make authentic, good quality products accessible to the community. They enlisted the help of one of their mothers, a business owner with more than four decades of experience with Japanese pottery, including tea ware. Since 2016, ChaTo has been providing Japanese tea brewing essentials for beginners, experts and everyone in between.


This kyusu is over 45 years old. Sachiko's grandmother used to make tea with it, and it's still used at the shop today. 


The Name

“Cha” means “tea” and “to” means “and” in Japanese. The family’s goal was to create an inviting atmosphere where guests could come in to relax, sample sips of tea, engage in conversation, pause at the indoor garden to listen to the sounds of running water and observe seasonal blooms, enjoy soothing music playing in the background, and take in the beauty or whimsy of the tea ware and gifts, depending on the mood. In other words, the ChaTo experience was designed to provide tea and more, to be a space to stir the senses and enable visitors to fill their cup from within.


Our Tea Selection

We partner with four companies located in renowned tea producing regions in Shizuoka, Kagoshima, Uji and Fukuoka. They supply our collection of benifuuki, genmaicha, gyokuro, houjicha, sencha, and matcha. In addition to our year-round offerings, we carry seasonal favorites such as Sakura Honoka and shincha (sencha) in the spring and Ohsumi Yuzu Fukamushi Sencha in the winter. 

Contact Us

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1825 Post St. #230 San Francisco, CA 94115   

info@sfchato.com |  Tel: (415) 771-8840